How To
Dominate Your Market!
Understand your customers’ searching
behaviour.
Walk
in their shoes, and understand the dialogue the searcher
is having with the web. Most customers are researching or
looking for a problem to solve. If you understand what
problem they’re trying to solve (keywords and phrases)
you can provide them with a very customized solution to
it (your landing page, website…and ultimately your
product).
Decide how you will
track conversions.
Often this is easy…it’s when you make a sale. Other
times it can be trickier. If you’re an estate agent,
you’ll most likely be tracking leads. In addition, you’ll
have to assign some kind of pound value to that lead so
you can determine how much advertising to spend in order
to get it.
Decide on
auto-responders and set them
up.
Auto-responders are simply a way to keep in touch with
your customers and prospects. Essentially it’s automated
email.
Do the keyword
reasearch
-
Brainstorm the core ones with a diverse group
-
"spy" on your competitions using
tools
-
use other tools to expand the core list
Group keywords
by the conversation
type (what is the
potential customer looking
for?)
If
you’re an estate agent, you’re prospects will be having
different conversations if they’re looking to relocate as
opposed to someone already in your area looking to sell
their house
Build landing pages
on your site for each conversation
type
You’d want
the two different potential customers above to go to two
different pages within your site, because you want to highlight
the different value propositions you’re bringing to the
table…to solve their particular problem.
Set up your own
blog
Set up your adwords
campaign
using the keywords, groupings and landing
pages
Monitor and
test…EVERY DAY
As soon as a great
“money term” is found, start the search
engine optimization process for that term
-
Market
2-3 articles per week (or even
more)
-
Make
blog postings on your blog and
others’
-
Answer
posts on forums and yahoo
answers
Move great “money
terms” to Yahoo and
MSN pay per click advertising engines
Rinse and repeat this process every 90
days!
This
probably looks overwhelming. However, if you know what
you’re doing…it’s very straightforward. We can help.
Check out our services to see exactly how. With just a
bit of effort on your part, you can DOMINATE YOUR MARKET.
Doing this effectively really is like bringing a gun to a
knife fight. And…it’s your competitor’s that will have
the knife!
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