Pay Per
Click
Pay
per click advertising consists of ads (when you do a
Google search, they show up on the right hand side of the
page) that are written by advertisers to be triggered
when certain keywords or phrases are searched on. Each
time a person clicks on the ad, they are sent to the
advertiser’s website, and the advertiser is charged for
that “click”.
Pay per click advertising can be a VERY profitable way to
increase sales and leads (if done
correctly).
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It’s fast –
you can have a campaign up and running in less
than 30 minutes. Getting your site into the
search engine listings can take weeks or even
many months depending on the competition
level.
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If
you understand how to manage a pay per click
campaign , you
can have immediate feedback and metrics to
determine the return on your investment. You
can see exactly how much money you’re spending,
what your potential customers are doing online,
and what sales you’ve made. If you think about
advertising in the Yellow pages, it’s the exact
opposite…with the Yellow pages, you never even
know if anyone sees your
ad!
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It
can tell you what the money terms
are! How
do you even know what search terms you want to
optimize your site for? You can test them
quickly and easily with a pay per click
campaign, and then apply that knowledge to your
search engine optimization
efforts.
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Pay per click advertising needs to be a part of every business
owners’ Internet advertising campaign. Unfortunately, managing
even a small pay per click campaign can be complex and require
very specialized knowledge and experience. There are several
problems that the novice advertiser runs
into.
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Google’s rules and tips and tricks to
work within them –
Google doesn’t make it easy to advertise. There
are lots of unwritten rules for how Google
likes campaigns to be set up and run. These
rules have a direct impact on how much you’ll
pay for the advertising. If not respected and
understood, many campaigns are doomed to be
unprofitable.
These
rules include:
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Keyword grouping,
Quality score
Ad
relevancy
Click
through rate management
Bid
pricing
And
many more…
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Keyword research –
I
guarantee that if you’re already using adwords,
you’re leaving out important keywords in your
campaign. If you have 10-30 keywords currently,
you should most likely be bidding on
1,000-3,000. It’s that big of a difference when
you have access to the right tools and
strategies.
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Ad
testing – If
you’re not split testing (comparing a control
to a candidate, or a different ad to see which
is better), you’re most likely getting only ½
the visitors to your site than you should
be.
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Conversion tracking –
Most
business owners don’t know how to track whether
a pound spent on advertising generated any
sales. Obviously, without this information,
you’re flying blind.
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Tools –
There are several very important tools in the
market to help create and manage pay per click
campaigns. The problem is that they are
expensive, complex to learn, and don’t make
financial sense for one business owner managing
one campaign.
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Only sending visitors to the home
page – There
are probably many different types of potential
customers for your products and services.
Sending them all to a generic home page isn’t
nearly as effective as sending them to a
targeted page that tells them exactly how you
can solve their particular
problem.
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Our services our designed to help you manage your pay per click
campaign. Check out or strategy on how to
dominate your market to see what we can do to use pay per
click advertising to boost your profits
today!
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